Princess Beatrice attends the launch of the Virgin Strive Challenge.

[PrincessOfPeace]

A little embarrassing. The Express mistakes Beatrice for Eugenie

PRINCESS Eugenie made the most of the sunny weather today as she attended the launch of the Virgin Strive Challenge.

The 24-year-old royal arrived at the event at the 02 Arena showing off her legs in a black and white summer dress which showed off plenty of leg.

She teamed the pelum-style garment with a simple black cardigan and matching ballet pumps, and also carried a monochrome handbag.

Her red hair was left down in a loose wave and Eugenie appeared to be wearing hardly any make-up as she prepared to wish participants good luck.

More: Princess Eugenie shows off her legs at Virgin Strive Challenge launch | Royal | News | Daily Express

[TLLK]

Cute summer dress for Beatrice. IMO she has her mother's very nice legs.

[cinrit]

Princess Beatrice Is Chic in Black and White as She Cheers on Pal Sam Branson at Start of His Gruelling Charity Challenge  (VIDEO)

Princess Beatrice was in high spirits as she turned out to support Sam Branson and his team at the launch of the Virgin STRIVE Challenge today.  The 25-year-old, who is the sixth in the line to the throne, looked stylish and summery in a black and white houndstooth dress, which she accessorised with a matching handbag and classic black cardigan.

She was joined by Isabella Calthorpe, Sam's wife, who happens to be Prince William's one-time love interest and the half-sister of Cressida Bonas.

The Branson clan, including Holly, who announced her pregnancy this week, were out in force to support Sam.

More: Princess Beatrice cheers on pal Sam Branson at Virgin STRIVE Challenge | Mail Online

Cindy